Which States Are the Most Financially Literate?

By Brandon Ballenger

There’s not much data on financial literacy, because not enough people take it seriously. That may be why American 15-year-olds have lower financial literacy levels than their counterparts in China, Estonia, and the Czech Republic. But this map shows everything we could find — from state laws on teaching the subject to financial habits and how well people perform on financial literacy quizzes. Hover your cursor over a state to see how it ranks overall, and click it for more details. Check it out, then see our methodology below.

State Rank State Rank State Rank State State Rank
Utah 1 Texas 11 Iowa 21 Wyoming 31 Vermont 41
Virginia 2 South Dakota 12 North Dakota 22 Oregon 32 California 42
Idaho 3 Illinois 13 Wisconsin 23 Florida 33 Mississippi 43
New Hampshire 4 West Virginia 14 New Mexico 24 Montana 34 Nebraska 44
Missouri 5 New Jersey 15 Maryland 25 Minnesota 35 Washington 45
Colorado 6 South Carolina 16 Oklahoma 26 Nevada 36 Hawaii 46
Tennessee 7 North Carolina 17 Indiana 27 Connecticut 37 Rhode Island 47
New York 8 Kansas 18 Maine 28 Delaware 38 Alaska 48
Louisiana 9 Ohio 19 Pennsylvania 29 Massachusetts 39 Alabama 49
Georgia 10 Arizona 20 Kentucky 30 Michigan 40 Arkansas 50

Sources and methodology

For Financial Literacy Month, we wanted to pull together every state-level assessment we could find to get a picture of how well we understand finances in the U.S. Unfortunately, it’s not a popular topic outside of personal finance blogs — we only found a few useful sources of information.

First, there’s the Champlain College Center for Financial Literacy, which in 2013 issued a national report card on state efforts to improve financial literacy in high schools. States were given grades ranging from A to F depending on what their laws required, from a standalone personal finance class, to a few lessons tucked into another subject, to nothing at all. The center hasn’t followed up on this report, so some states may have updated their laws since then.

There’s also something called the National Financial Capability Study, conducted every three years by the nonprofit Financial Industry Regulatory Authority. Last released in 2013, this is the most comprehensive data we have about financial literacy, since FINRA surveyed more than 25,000 Americans about their financial habits and knowledge. You can take FINRA’s five-question financial literacy quiz online. Aside from the quiz results, we factored in several of their metrics for our overall ranking — stuff like how many people have bank accounts, save for retirement, and check their credit. You can see all the factors we used when you click on a state.

Lastly, there’s The National Financial Educators Council, a company dedicated to teaching personal finance, which has an ongoing 30-question National Financial Literacy Test that more than 8,000 people have taken since 2012. It’s designed for high school students — and that’s the data we used — but they share the results of all age groups. Since no high school students in North Dakota, Indiana, or Rhode Island had taken the test at publication time, we assumed they had the national average performance of 59.6 percent.

Just for comparison purposes — we didn’t use it in the financial literacy ranking — the map also includes the average debt as a percentage of the average income. This data comes from an Urban Institute report we used in a previous map.