These obscure statistics reveal big lessons.

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Back to has a Friday feature called By The Numbers. It’s compiled by our editors and consists of four randomly weird facts they’ve stumbled across each week while researching the finance-related information we post every day.

The feature has become quite popular on social media, so today I’ll pay homage with a much less strange set of random facts that recently got me thinking…

1. Unsafe at any speed

On the heels of the worst data breach so far comes this disturbing news from a company called Echoworx:

“Most Americans take just 20 seconds to decide whether an email in their inbox is safe, 28 seconds to determine if it’s safe to enter personal data into an online forum and 31 seconds to decide whether a website is safe to make a credit card purchase from.”

My opinion: Usually, big numbers are scary. When Equifax exposed the personal data of 150 million Americans, the sheer size of that breach alarmed the nation. Now I’m blown away by these tiny numbers. Americans are spending mere seconds to make decisions that could ruin their lives for months and even years. Stopping identity theft goes both ways: The companies and the customers.

2. The rich get more diverse

Yes, the rich are indeed getting richer. That’s a good thing, in one respect: Rich “multicultural households” rose to 22 percent last year, compared to 16 percent in 2010.

What’s “affluent”? According to a company called Packaged Facts, it’s household income about $250,000.

My opinion: We talk a lot about diversity in this country, but not much about wealth and diversity. If we can create more millionaires with diverse backgrounds, that will only benefit the rest of the country. Genetic diversity is known to protect a population from disease, and wealth diversity can protect this country from economic downturns.

3. Yearning to be free(lance)

Much has been made about the “gig economy.” has even offered advice Making Extra Money in the Gig Economy. Recently, a company called Report Linker polled more than 1,000 employees and found 26 percent “would consider exiting the traditional workplace to work as a freelancer or independent contractor.”

Even more significantly, nearly 17 percent “say they would be willing to take the leap within the next three years. This suggests there could be a quiet revolution underway.”

My opinion: Working for yourself is an American tradition that should be encouraged, but too often after the recession, it became the only option. Given the state of healthcare today, it’s almost impossible to raise a family if you don’t have benefits provided by an employer. So I worry about that 17 percent and hope they’ll pause to consider the financial implications.

4. Smart shoppers keep shopping

How do you feel when you score a deal? In a recent poll by poll by Hawk Incentives, “40 percent said they feel smart when they can find the best deals.”

That might be why “86 percent of respondents reporting annual household earnings of $200,000 or more said that they look for deals.” Feeling smart is addictive.

My opinion: When we tell you children not to do drugs, we know that’s not enough. Why? Because drugs make you feel good — for a little while, until they exact a steep toll. Overspending is like a drug.

We try to engage our children in healthy addictive behaviors. That’s why we encourage them to play sports, take music lessons, and study hard. Well, we need the same approach to saving money. If we can appeal to the positive emotions that come with saving, we might be able to defeat the negative emotions that come with debt.

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About the Author

Howard Dvorkin, CPA

Howard Dvorkin, CPA

I’m a certified public accountant who has authored two books on getting out of debt, Credit Hell and Power Up, and I am one of the personal finance experts for I have focused my professional endeavors in the consumer finance, technology, media and real estate industries creating not only, but also Financial Apps and Start Fresh Today, among others. My personal finance advice has been included in countless articles, and has appeared in the New York Times, the Washington Post, Forbes and Entrepreneur as well as virtually every national and local newspaper in the country. Everyone should have a reason for living that’s bigger than themselves, and besides my family, mine is this: Teaching Americans how to live happily within their means. To me, money is not the root of all evil. Poor money management is. Money cannot buy happiness, but going into debt always buys misery. That’s why I launched I’m glad you’re here.

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