‘Tis the season to spend and marketers already have you pegged.

The holidays can bring out the best in people. Then again, if you watch the news coverage of Black Friday, you can see how holiday shopping turns us into savages. Still, year after year, Americans spend thousands and often drive themselves into debt to please their loved ones. Aren’t the holidays about spending time together, not money, anyway?

Debt.com sifted through marketing researchers’ holiday shopping studies to get a feel for what lengths Americans will go to buy gifts this year. Here are 11 of the more intriguing shopping forecasts we found in their reports…

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Meet the Author

Joe Pye

Joe Pye

Associate editor

Pye is the associate editor of Debt.com.

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Article last modified on December 6, 2018 Published by Debt.com, LLC . Mobile users may also access the AMP Version: 11 Weird Holiday Shopping Predictions From Serious Researchers - AMP.