A Keurig coffee maker is thrown out with the trash (illustrated)

On the way to work early this week, I noticed my neighbor had thrown out his coffeemaker.

It wasn’t a trash day. And there wasn’t any other trash. It was just sitting on the curb, by itself: A pretty fancy Keurig, which probably cost $150 or so.

When I got in the office, I quickly found out why. A bunch of fans of the Fox News host Sean Hannity were angry at the company for pulling its ads from his show because Hannity initially defended Roy Moore. That’s the Republican candidate for an Alabama Senate seat who has been accused of making sexual advances (and worse) toward several teenage girls decades ago.

At least my neighbor was merely putting it to the curb, where anyone interested could pick it up and reuse it. Many people have apparently taken hammers to them or thrown them off balconies “to offend a liberal.” (Guess what: Liberals don’t like how wasteful Keurigs are anyway. Most just rely on the other liberal-agenda joy-bean-water company, Starbucks.)

I don’t care what your politics are, smashing things you paid good money for isn’t smart. It’s certainly not boycotting, and the only statement it makes is that you have anger and money management issues.

Boycotting 101

This should be common sense, but being outraged by something doesn’t cost you any money.


The idea of boycotting is to take your money somewhere else to persuade a company to behave differently (and, more often, to make yourself feel better). It’s not to buy things from hated vendors and break them. Once they have your money, they frankly don’t care what you do to the product.

Both ends of the political spectrum largely understand this. Some liberals boycott Papa John’s because of the CEO’s stance on Obamacare or the NFL protests, or Chick-Fil-A because of a perceived anti-gay agenda. (Personally, I love both the LGBT community and waffle fries.) Some conservatives spurn the NFL itself, or Kellogg’s.

The wonderful thing about America is you have alternatives to all those brands, so you can make your political point basically for free. You don’t have to give up pizza or cereal.

But if you already have a Keurig coffee maker, that’s a sunk cost. Get your money’s worth out of it — if you can’t stomach making use of it anymore, you can try to sell it and recoup some of the cost. Or, like my neighbor, you can donate it or put it on the curb for someone else to claim and make use of.

Don’t burn your money

This isn’t an isolated incident, it’s just the latest. People mad at NFL teams for “disrespecting the flag” are burning their jerseys and other merchandise.

It’s wasteful madness. Hannity himself, whom I agree with on virtually nothing, called the reaction against Keurig “hysterical” and pleaded for a “cease-fire.”

You might as well light a $100 bill on fire. If we all hurt ourselves financially every time someone disagreed with us politically, we’d be one of the poorest nations in the world.

The views and opinions expressed in this article are those of the author(s) and do not necessarily reflect the opinions and/or policies of Debt.com.


Article last modified on December 22, 2017. Published by Debt.com, LLC . Mobile users may also access the AMP Version: Don’t Destroy Your Coffee Maker Over Politics - AMP.

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Article last modified on December 22, 2017. Published by Debt.com, LLC .