It's less than you think.
Justin Timberlake is back 14 years after the highly controversial 2004 Super Bowl half-time performance in which he introduced us to the “wardrobe malfunction” — a grab at Janet Jackson’s garment revealed her breast to an audience of 144.4 million people.
Even a musician like Justin Timberlake, who’s had major success since he was a member of the boy band N’Sync and all through his solo career, will be getting paid very little to peform. In fact, it’s the same amount as Lady Gaga got for performing at the Super Bowl half-time show last year: nothing.
Super Bowl 2017, in which Lady Gaga was the solo half-time performer, “snagged 111.3 million viewers” and generated “a whopping $500 million in ad revenue” for its host, Fox, according to Business Insider. But the artists only get what they’re often told never to work for, “exposure.”
“We do not pay the artists,” explained NFL spokesperson Joanna Hunter to Forbes. “We cover expenses and production costs.” According to Heavy.com, production costs have ranged between hundreds of thousands to upward of $10 million.
Still, there’s something to be said for exposure when it’s one of the world’s biggest audiences. Lady Gaga received a jump in sales after the half-time show. According to Billboard.com, “Gaga’s catalog of albums sold more than 23,000 downloads in Feb. 5, 2017; up 1,395 percent from the previous day.”
Beyoncé performed at the 2016 halftime show with Coldplay and Bruno Mars and advertised her Formation world tour in a 30-second commercial after. Billboard reports that the North American and European leg of the Formation tour grossed $210 million.
Justin Timberlake is set to perform 2018’s Super Bowl LII on Feb. 4 and he is releasing his new album, Man of the Woods, the same week. This is the perfect opportunity to promote his new album and maybe a new tour because there is no exposure quite like the Super Bowl.
Article last modified on January 29, 2018. Published by Debt.com, LLC . Mobile users may also access the AMP Version: How Much Is Justin Timberlake Getting Paid to Perform at The Super Bowl? - AMP.