Many people were pulling out their phones on Thanksgiving to avoid talking to their families. But maybe they were getting a head start on their holiday shopping.
Salesforce says almost two-thirds of digital traffic and 41 percent of orders came from mobile phones. That’s up from 53 percent and 32 percent, respectively, from last year.
And phones were the big star this year, as computers were not the majority device used for online orders.
“This year represents a watershed moment for the shift to mobile commerce, as this was the first Black Friday where personal computers accounted for less than half — 49 percent — of all orders,” Salesforce says.
If you thought impulse buys were only a standing in line at the grocery store thing, you’re wrong. Salesforce says personalized recommendations were a big help for sales this year. Even though only 6 percent of shoppers clicked on product recommendations on Black Friday, those shoppers made up nearly one-third of all digital revenue. On Cyber Monday, it was 5 percent of shoppers who clicked on recommendations, making up 26 percent of digital revenue for the day.
What were the big buys? Salesforce says PlayStation, Xbox, and Apple were the most talked about brands online. Even though purchases were big over the long holiday weekend, it was #givingtuesday that was the top hashtag, followed by #blackfriday and #cybermonday.
The holiday spending habits of men and women
Every year we somehow spend more than the last, from starting to shop for gifts earlier than ever, finishing when we used to start, and spending more every year. But how we shop is inherently different depending on our gender.
Lincoln Financial Group says men are spending twice as much as women on holiday-related expenses this year. Age also has a factor: millennials are planning to spend around $1,400 this year, while baby boomers and Gen Xers are only spending $500, respectively.
A survey from research technology company Trybe says men prefer to shop on Cyber Monday (56 percent) and women prefer to shop on Black Friday (55 percent), but more than one-third of women like to shop on Thanksgiving, as opposed to 30 percent of men.
Trybe also says that men are twice as likely as women to buy something for themselves during the long shopping weekend — 26 percent vs. 13 percent. Men are shopping around most for electronics while women are more likely to buy apparel. Out of both genders, only 1 in 5 Americans didn’t shop over the 4-day weekend.
The Lincoln survey says while millennials are into spending more this holiday season, they’re also the group that is most likely buy for themselves: nearly two-thirds of them will treat themselves, while 49 percent of Gen Xers and 37 percent of baby boomers will do the same.
If you truly want to save money this year, just buy all your gifts online, where you’re less likely to impulse shop (but more likely to get hacked), even though Salesforce notes it’s still a thing. Or you could take the very bold step of just not buying any gifts at all and — gasp! — just hanging out with your loved ones. Apparently, we all want to do it but don’t want to say it out loud.
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Article last modified on February 23, 2018. Published by Debt.com, LLC . Mobile users may also access the AMP Version: Black Friday was the Busiest Online Shopping Day of the Season - AMP.