Kim Kardashian — famous for being famous (and a sex tape) — is now famous for a stupid iPhone game called Kim Kardashian: Hollywood.
The app was released more than a month ago (which means it has already lasted longer than the ill-advised Kardashian Kard) but really hit its stride last week when an Environmental Protection Agency Twitter account accidentally announced, “I’m now a C-list celebrity in Kim Kardashian: Hollywood. Come join me and become famous too by playing on iPhone!”
Since then, everybody from Forbes to Business Insider to MarketWatch to The Washington Post to Yahoo! News has written about how famous and successful the game is, making it more famous and successful. That’s the Kardashian magic, fueled by people with money to burn.
The game falls into a genre called free-to-play, which hooks you by offering the initial download and a basic level of content for free. But it locks you out of other content and constantly tries to talk you into paying for it with in-game messages and ads — and peer pressure from people talking about their better scores and pixels. As one Jezebel writer explains…
Neither talent nor intelligence are needed to succeed in Kim’s app universe. There are no puzzles or hidden object searches or anything like that. There isn’t even any strategizing. You mindlessly tap on the screen to earn and spend [fake] money.
Of course, spending real money speeds up the process — and that writer spent nearly $500 on it to reach the A-list and unlock fancy clothes.
What’s the craziest thing you ever bought within an app, and how much did you spend on it?
Tell us for your chance to win $50 — which you can blow on even crazier things. All you have to do is leave a comment on this post or our Facebook page for your chance to win a $50 iTunes (or Amazon) gift card. Submissions close end of day Sunday, August 3.
Last week’s winner
We asked for your funniest story about debt. Our favorite came from Joe Gersch in Mingoville, Penn., who wrote:
I went into slight debt (about $300) by going to “gentleman’s clubs”. Well, to pay off the debt, my friend offered me the same amount of money to “twerk” in chicken suit for a party.
Work it, Joe. We’re slipping $100 into the pants of your chicken suit so you don’t have to go into debt on your next night out.